New Products

IT Cosmetics’ New ‘Do It All Radiant Concealer’ Offers Crease-Resistant Technology

The multivitamin serum is comprised of hyaluronic acid, niacinamide and vitamins B5 & E to brighten skin while locking in hydration for up to 24 hours.

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By: Lianna Albrizio

Associate Editor

Finding the right concealer can be a challenging task, double for those with mature skin. IT Cosmetics’ new four-in-one serum-concealer, “Do It All Radiant Concealer,” promises flawless coverage without settling into fine lines and wrinkles. Developed with insights from plastic surgeons and dermatologists, Do It All Radiant Concealer provides medium coverage and is clinically tested to plump wrinkles, conceal imperfections, hydrate skin and brighten dullness, per brand officials. The mult...

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